Category Archives: Starting Up

Information about business planning and the start up of your new cycling studio

The key to a great website is…

Fitness Studio Website Design
Now that I’m helping Cycle, Yoga and Pilates studios create beautiful websites, I’m learning even more that the key is great pictures!

I often get asked, “My studio is under construction- do you have stock photos I can use?” Yes, we have many stock photos our clients can use, but I encourage all my studio owners to hire, barter, negotiate, (beg?) the services of a professional photographer at the onset. A few good, original photos are better than a dozen stock photos.

No studio yet? No problem!  Grab some great shots of you and your instructors doing cool things- outside and around the town where your studio is located. Include familiar landmarks so potential new customers will recognize your location. Close ups of old and new bikes/ jerseys with familiar logos/ bike shoes/ helmets/ roads/ people being active are all eye catching. Can you get a photo of the outside of your building, or even your sign as it sits in waiting to be put up? How about taking one of the indoor bikes your studio will have and bringing it outside somewhere?

I know your studio is going to be wildly successful. The great head shots you begged, bartered, or negotiated for the ‘about us’ section of your website will come in handy each time an article is written about your studio and they want to include a picture of you- the owner (of course they do)!

A website doesn’t have to be expensive to be visually appealing. The website at the top is and it has just a few professional photos for background and head shots of the trainers. The rest are taken with an iphone 5S. This works brilliantly!

If you take professional photos and add in cool design elements like Charla and Coleman did for their Time Trial Cycle studio  you get a site like this:

desiging a new fitness studio website

And here is yoga practitioner Andrew Tanner’s site:

yoga studio website design

Andrew has just a couple professional pictures and the rest is youtube videos and iphone photos- works great!

Having the ability (and capability) to change out photos quickly and easily is something I’ll talk about in another post. Keeping things fresh and appealing, without having to wait on, or pay a webmaster, is a feature you may want in your studio website. It happens to be something that’s included with every design at the company I work for- LiveEdit.

Are you opening a studio? How exciting! If you’d like to talk about your website plans and options, I’d love to help.

You can reach me: or feel free to call me anytime 320.685.0183.

One Studio That Really Got it Right

Over the past two years I have consulted with dozens of cycling studio entrepreneurs —- and sometimes I get a chance to visit in person!.   Earlier this Fall I visited JoyRide in Westport Connecticut, an amazing new studio that is really doing well.  I wrote up a complete account of my visit at the Spynergy Consulting Blog, but here are a few highlights!

  1. I’ve visited many studios around the country….JoyRide is clearly one of the best (preferable in my opinion to the hotshot NY studios Fly-Wheel and Soul Cycle).  This is a homegrown place that clearly “got it right”.
  2. JoyRide certainly has what you would expect in terms of the physical studio, online booking, and amenities.
  3. Instructor and Music were top notch, but not formulaic in any overdone way

But finally, and maybe even most importantly — this was a place that oozed community.  The whole feel was something that only comes with talented, committed, local ownership that works hard to make you feel welcome.   Read more at Spynergy Consulting….or better yet, visit JoyRide!

Bill Pryor owns successful 7-year old cycling studios near Boston and Chicago and also provides business plans, marketing plans and other consulting services to cycling studio owners and startups.  You can reach him at or 781-254-3677




Buying used spinning bikes for your studio

If your are operating or starting starting a new cycling studio, one way you can potentially reduce your costs is by purchasing used indoor cycles.  There are pluses and minuses and this decision should be carefully considered.  If Schwinn or StarTrac are brands you are considering there is some interesting video content from an expert that you may want to reveiw.

Jeff Wimmer from is The Expert on Indoor Cycling bike maintenance. He has a series of 75 YouTube videos that go into great detail on a range of topic including inspecting used Star Trac Spinner and Schwinn bikes so you can make an informed decision.