Category Archives: Get Profitable

Offering additional fitness formats – from a small studio

Barre Classes for Indoor Cycling Studios

I’m seeing Barre (pronounced “bar”) classes getting more popular – and they appear to be a relatively inexpensive option for adding additional fitness formats to your class schedule. Traditionally used in Ballet training, Barre classes are an interesting combination of; Ballet, Yoga and Pilates – there’s even Barre Boot Camps!

The Life Time Fitness where I teach recently install ballet barres around the perimeter of the room. One of the Instructors told me Barre classes appeal to a completely new niche of participants, who wouldn’t be interested in conventional Group Fitness classes.

There are three Zenspin Studios located in Jonesboro and Little Rock, AR  that offer indoor cycling along with Barre, Yoga, Pilates & interval training classes.  From the sounds of this case study about how MINDBODY is helping them manage their customer wait-lists – they’re really doing well.


Larry “Link” Russell Shares How He is Building His Business with ZONING Fitness

Looking for some additional revenue this Fall?zoning heart rate training

Sally Edwards copied me on the following email and I thought you might be interested to learn how one fitness professional is making bank, while improving the health and fitness of his members.

Hi, ZONING Specialists … I want to share with you the words written by Larry Link and how he is growing his personal training/groupX/coaching/indoor cycling IC business with ZONING programs.

Here’s what Larry “Link” wrote

Introduction: I am Link Russell and I have been a personal trainer for 15 years and an indoor cycling instructor as well. Heart Zones and ZONING have been the perfect progression to get me and my clients to the next level of fitness. I am now a ZONING specialist and Level 3+ CHZT, Certified Heart Zone Trainer.

Why: Bringing patented heart rate threshold training to the studio and to others has provided the missing link in the understanding how to train for increased fitness and weight management. All the tools for teaching this patented threshold system are available at

The Blink: Once you are familiar with the Blink heart rate monitor you can teach the system to your clients one on one or in small groups. This can be done on an individual basis in an hour and two hours in a group setting.

Pricing: You can make from $50-100 per private session above your wholesale cost of the Blink. If you are teaching a group workshop at another facility where they supply the Blinks, I charge $250 for my two hour presentation. I have a ZONING Fitness Workshop next week and my advertised price with me supplying the Blink is $149 per person.
The studio gets a kick back but I still make $50 per student.

No Brainer: I hope this information helps answer some questions you might have about how I use ZONING programming in my business. ZONING Fitness is a money maker and one of the most important fitness tools you can (simply) add to your tool box!

Learn more: Listen to my Podcast interview with John Macgowan from ICI/PRO  titled: Larry Link Russell makes $500 in a Blink – And so can you!

Larry Link Russell

Heart Zones Certified Trainer
ZONING Specialist

$800 profit from a 2 hour workshop!

Here’s the poster promoting Larry “Link” Russell’s Zoning Fitness Workshops at his YMCA.

Would your studio benefit from hosting a 2 hour workshop, where you could make $800? While at the same time making a huge impact on the fitness of your students?

Larry “Link” Russell and his YMCA is doing just that… by conducting Zoning Fitness Workshops with just 10 participants!

Zoning Fitness provides everything you need to start profiting from conducting Zoning Fitness Workshops at your club or studio.

They’re charging $129 for student’s to attend this 2 hour workshop. Cost of the Blink Heart Rate monitor that’s included; $50.

Link and the Y split the $800 profit $500/$300 🙂 If I had a studio; I’d teach the workshop myself and have one scheduled for the first Saturday of every month – John.

Here are some past interviews and articles where you can learn more about the Blink Heart Rate monitor and 2T/3Z (Two Threshold / Three Zone Heart Rate training zones) we discuss in the Podcast

ICI Podcast #177 – Problem Solved – Two Threshold / Three Zone Heart Rate Training In a Blink

ICI/PRO Podcast #215 – Teaching to Blue Yellow Red Audio PROfile with Chuck Cali from Zoining Fitness

Listen to Link describe his success below and how you can start making $500.00 or more, for just a few hours of work, this Fall.

Get started with Zoning here and click the Shop link at the top.