Now that I’m helping Cycle, Yoga and Pilates studios create beautiful websites, I’m learning even more that the key is great pictures!
I often get asked, “My studio is under construction- do you have stock photos I can use?” Yes, we have many stock photos our clients can use, but I encourage all my studio owners to hire, barter, negotiate, (beg?) the services of a professional photographer at the onset. A few good, original photos are better than a dozen stock photos.
No studio yet? No problem! Grab some great shots of you and your instructors doing cool things- outside and around the town where your studio is located. Include familiar landmarks so potential new customers will recognize your location. Close ups of old and new bikes/ jerseys with familiar logos/ bike shoes/ helmets/ roads/ people being active are all eye catching. Can you get a photo of the outside of your building, or even your sign as it sits in waiting to be put up? How about taking one of the indoor bikes your studio will have and bringing it outside somewhere?
I know your studio is going to be wildly successful. The great head shots you begged, bartered, or negotiated for the ‘about us’ section of your website will come in handy each time an article is written about your studio and they want to include a picture of you- the owner (of course they do)!
A website doesn’t have to be expensive to be visually appealing. The website at the top is trainingmatela.liveeditaurora.com and it has just a few professional photos for background and head shots of the trainers. The rest are taken with an iphone 5S. This works brilliantly!
If you take professional photos and add in cool design elements like Charla and Coleman did for their Time Trial Cycle studio you get a site like this:
And here is yoga practitioner Andrew Tanner’s site:
Andrew has just a couple professional pictures and the rest is youtube videos and iphone photos- works great!
Having the ability (and capability) to change out photos quickly and easily is something I’ll talk about in another post. Keeping things fresh and appealing, without having to wait on, or pay a webmaster, is a feature you may want in your studio website. It happens to be something that’s included with every design at the company I work for- LiveEdit.
Are you opening a studio? How exciting! If you’d like to talk about your website plans and options, I’d love to help.
You can reach me: firstname.lastname@example.org or feel free to call me anytime 320.685.0183.