Starting your own Indoor Cycling or SPINNING® studio…background reading

Starting a studio is exciting…..and daunting.  Best to read up as much as possible.  At the Spynergy Consulting website there are a number of articles that provide background and basics on the idea of launching a cycling studio.  Here is a summary of some the most relevant posts with links to the full text if you are interested in reading more:

6 Challenges to Consider:  This post discusses the “pre-launch” challenges which are 1) Am I an entrepreneur?, 2) Getting the money, and 3) Finding a location, and then goes on to discuss “operating” challenges which are 4) Instructors, 5) Automation and 6) Marketing.

Questions Asked before opening a SPIN® studio or cycling studio:  Based on the most common questions from folks starting cycling studios, this post offers some thoughts on the subjects of showers, instructors, bike choice, location and pricing issues.

Reasons a cycling studio can “Out-Spin” traditional health clubs:  If you decide to start a studio, everyone (especially the skeptics) will ask “why would people pay for a dedicated studio when the can get classes as part of a gym membership?  The answer is quite simple:  a studio is a niche product that does one thing well (like Starbucks, H&R Block or Jiffy Lube).  But if folks want more specific detail, this post has it.  Another way to answer this question is to point to the dozens of successful existing studios.

About Bill

Studio owner since 2004 and active in business plan and marketing plans for multiple cycling studios around the US and Canada. Devoted outside and inside rider, father of 3, teacher of 3-5 classes per week.

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