One Studio That Really Got it Right

Over the past two years I have consulted with dozens of cycling studio entrepreneurs —- and sometimes I get a chance to visit in person!.   Earlier this Fall I visited JoyRide in Westport Connecticut, an amazing new studio that is really doing well.  I wrote up a complete account of my visit at the Spynergy Consulting Blog, but here are a few highlights!

  1. I’ve visited many studios around the country….JoyRide is clearly one of the best (preferable in my opinion to the hotshot NY studios Fly-Wheel and Soul Cycle).  This is a homegrown place that clearly “got it right”.
  2. JoyRide certainly has what you would expect in terms of the physical studio, online booking, and amenities.
  3. Instructor and Music were top notch, but not formulaic in any overdone way

But finally, and maybe even most importantly — this was a place that oozed community.  The whole feel was something that only comes with talented, committed, local ownership that works hard to make you feel welcome.   Read more at Spynergy Consulting….or better yet, visit JoyRide!

Bill Pryor owns successful 7-year old cycling studios near Boston and Chicago and also provides business plans, marketing plans and other consulting services to cycling studio owners and startups.  You can reach him at or 781-254-3677




About Bill

Studio owner since 2004 and active in business plan and marketing plans for multiple cycling studios around the US and Canada. Devoted outside and inside rider, father of 3, teacher of 3-5 classes per week.

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