It’s not just that people are riding outside….it’s that people’s patterns change during the summer and that regular spin classes or indoor cycling classes might very well be one of the things that suffers. There is an interesting blog post on this topic at Spynergy Consulting
As noted, there are things that can be done to minimize the damage (special promotions, student rates, groupon discounts, etc.) but there’s another interesting way to think about the Summer if you haven’t already. Rather than beating your head against the wall trying to dream up ways of driving folks into your studio, why not spend the time doing some of the things you have put off all year. Good examples:
- Developing your full blown Fall and Winter marketing plan……in detail
- Re-furbishing, re-painting and generally re-juvenating your studio
- Cleaning and updating your mailing list, website, flyers and signage
- Recruiting new top notch instructors
- Stocking up your studio and sound system supplies
- Hone your finest playlists, can cook up awesome new ones.
And maybe most importantly of all??!! Slow down and take a deep breath. Especially if you’ve been teaching 3-6 classes a week for the past 10 months, why not take some time off, re-charge your batteries, do yoga, take walks (or even “real” bike rides). You many not think it, but I’ll bet you are a bit mentally, physically, emotionally and spiritually a little burned out from bringing your “A” game to the studio day in / day out for a lot of the last year. A little R&R will be good for you, good for the studio, and good for the customers. Get ready to charge right back in this coming Fall!