Are you using info@YOURDOMAIN.com? It might not be a good idea.

email for spinning studios

You see email addresses that begin with info@…com everywhere. You may use on on your site and at one time it made perfect sense. A potential client, looking for additional information about you studio, sends you an email info@YOURDOMAIN.com. You hope you will receive it so you can act on it.

Here’s where I see potential problem.

Spammers love taking YOURDOMAIN.com and just add info@ to the beginning, figuring every business has an info@ address. Email providers (Gmail, Yahoo, AOL, Hotmail, etc..) fight hard to prevent these spam emails from ever reaching your inbox.  So you run the risk of never receiving it 🙁

Now if you are using info@YOURDOMAIN.com to send emails to your clients the same problem exists + you are potentially componding the problem (and looking like a spammer yourself) if you are sending emails to a large list.

How many times have you sent an email request to an impersonal info@ address and never received a reply back? Plenty I’m guessing. It can be frustrating to go through the effort and never get a reply.  If it happens enough times you may decide not to bother… and decide to skip your request or maybe find another company to do business with.

Here are my suggestions

  • Use a Contact Us link that offers a form where a client can include their Name, Email and a text field where they can enter a question of comment.
  • If you publish and email address, make it personal so the person contacting you know who they are contacting. Your studio business is all about community and connections. I always use john@indoorcycleinstructor.com so people feel free to contact me directly. I always respond to every email I receive. It may not be more that a simple “Thanks Linda” but everyone gets a reply. I frequently get responses like “wow, I didn’t expect to get a reply!” That’s how you begin building rapport with new customers.
  • If you have a blog be sure to have “Send an email whenever someone comments?”  set to yes and use your email address.

So what do you think?

Does this make sense?

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