Survey of cycling studio owners: more results

OK we surveyed dozens of indoor cycling and SPIN® studios to determine what makes them click!  For your information, here is what your fellow studio owners told us about their studios:

  1. 63% of the studios have ONLY indoor cycling, no other activities
  2. 37% have other group exercise classe

When asked what were the most important success factors for their studios

#1 was Instructors

#2 was Studio Location

#3 was Studio appearance / environment

Note:  type of bikes,  “consistent programming”, marketing activities and community building were next.   It was clear from comments that the energy and quality of instructors —- as well as customer service and personal attention were key factors in making your studio successful.

On the marketing side of things email marketing was #1 by a considerable margin, with social media,  ‘getting found by search engines‘ and signage next.  Direct mail, print advertising and paid online advertising scored the lowest of effective marketing.   Groupon and special promotions and discounts were also noted in comments.  Do you agree?

About Bill

Studio owner since 2004 and active in business plan and marketing plans for multiple cycling studios around the US and Canada. Devoted outside and inside rider, father of 3, teacher of 3-5 classes per week.

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