- 63% of the studios have ONLY indoor cycling, no other activities
- 37% have other group exercise classe
When asked what were the most important success factors for their studios
#1 was Instructors
#2 was Studio Location
#3 was Studio appearance / environment
Note: type of bikes, “consistent programming”, marketing activities and community building were next. It was clear from comments that the energy and quality of instructors —- as well as customer service and personal attention were key factors in making your studio successful.
On the marketing side of things email marketing was #1 by a considerable margin, with social media, ‘getting found by search engines‘ and signage next. Direct mail, print advertising and paid online advertising scored the lowest of effective marketing. Groupon and special promotions and discounts were also noted in comments. Do you agree?