Barbara Hoots tipped me off to this article in the New York Times. It discusses the trend away from monthly memberships to more “pay-as-you-go” services.
These days, “loyalty has dropped dramatically,” said Casey Conrad, a consultant with 25 years in the fitness industry. One reason: A decade ago, full-service gyms didn’t offer today’s “unbundled” memberships that let consumers choose what perks to pay for. Some fitness seekers have been trying an à la carte approach, taking specialized pay-as-you-go classes like those offered by the stationary-cycling competitors Flywheel Sports andSoulCycle, or Core Fusion at the Exhale Spa, rather than committing to a gym membership.