This is a place for studio owners to call their own. A place to share information, to learn, to get new ideas and to spread the word on the benefits of this workout and the benefits of this business! After seeing the ground swell of interest in starting and running independent Spinning® or Indoor Cycling [...]
Who’s on your crew?
“So Joel, how do you know who to listen to and who to shut out?” “I try to only listen ...
STUDIO DESIGN TRENDS
Welcome to the NEW world of indoor cycling! Eucalyptus-scented chilled towels, a post-ride massage, signature locker room amenities, bikes that monitor your performance and scheduling software that allows you to reserve a specific bike are just a few of the trends emerging in this wildly popular fitness addiction. Boutique neighborhood studios are now combining indoor [...]
BE A HERO Indoor Cycling Event 4/28/12
Looking for a fun event to promote at your studio? How about what is being billed as the largest national Indoor Cycling event ever? Check out BE A HERO The Wish Upon A Hero Foundation supports the philanthropic efforts of individuals, organizations and companies by using social media, technology, and marketing to raise money and [...]
Add an Instructor Evaluation Form on your website
While I was recording an interview with Studio Owner Emmy Ragali, I noticed this link to an evaluation form on her website where participants can give feed back on the quality of the Instructor and their class. I see this as an excellent idea and Emmy explained to me that it has been very helpful to her and her [...]
Discounts on Indoor Cycle Replacement Parts
Discount code INCP12 saves you 10% on replacement and maintenance parts + tools for most brands of Indoor Cycles! Bill and I are committed to helping Indoor Cycling Studios be as profitable as possible. This special arrangement with parts distributor Sportsmith should help take some of the sting out of purchasing commonly needed replacement parts for your studio. They also offer [...]
Cycling Studio / Spin Studio market research
Conducting a survey of your customers can provide useful information for marketing. In one successful cycling studio we discovered that over 50% of active clients also belonged to a health club. What gives? Digging deeper into the comments section of the survey, we saw that clients noted there were active spin programs at their club [...]
What can you learn from Chef Gordon Ramsay?
If you are interested in improving your class numbers or making your studio more profitable, I feel Chef Ramsay could help a lot… let me explain. On the remote chance you have never seen his TV show (he must have over a dozen to date) Chef Gordon Ramsay is a very successful and very foul [...]
Yes, Soul Cycle and Flywheel Sports are good for the cycling studio business
(post is excerpted from complete version at SpynergyConsulting.com) Seeing national players move into the cycling studio space is a bit frightening in some ways……but if you are a studio owner, or contemplating a studio in your area….this is good news! Two high-profile New York studios: Soul Cycle and Flywheel have recently received national press. Soul [...]
The Thing About Content Marketing
Is you never know who will see it… or what will come from it I’ve written here frequently about Content Marketing to attract new customers to your Club or Studio. I see it as a simple, effective and most importantly FREE method of becoming more findable online. Here’s a great example of how Content Marketing [...]
Communicating Expectations For Instructors
Cross posted at ICI/PRO I love knowing what’s expected of me and I bet you do as well. It makes life so much easier! When told; “I need you to do X,Y and Z”… I know to do X,Y and Z. But we’ve all been in the position of being told something was expected [...]
Marketing your cycling or Spinning® studio effectively
Yes, you will do ads and direct mail……but in our experience there are 3 Core “Planks” to make your studio successful. First, making your business “findable” online is one of the best things you can do to get new customers. For a cycling studio this is Marketing Plank #1. To learn a bit about [...]
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Maintenance costs for indoor cycling and SPIN® bikes
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What makes a great Spin® or Indoor Cycling instructor?
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STUDIO DESIGN TRENDS
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3 articles about “opening and running your own SPIN® or indoor cycling studio”
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Welcome to CyclingStudio.Org
